• Oversaw and executed the brands first product/brand extension - Recess Mood.

  • Developed the brand’s content strategy and implemented the first UGC process.

  • Managed daily content production and publishing.

  • Developed quarterly influencer campaigns.

  • Managed email and growth marketing strategy and creative.

  • Managed field marketing.

  • Piloted the first limited edition flavor launch for Valentine’s Day.

  • Developed and executed the brand’s first “Dry January” campaign which resulted in the highest DTC revenue to date (at that point).

  • Launched “Recess Mood” on both Amazon and Gopuff, and developed marketing/media campaigns for both.


  • Managed PR, Creative, and media agencies.