- Oversaw and executed the brands first product/brand extension - Recess Mood.
- Developed the brand’s content strategy and implemented the first UGC process.
- Managed daily content production and publishing.
- Developed quarterly influencer campaigns.
- Managed email and growth marketing strategy and creative.
- Piloted the first limited edition flavor launch for Valentine’s Day.
- Developed and executed the brand’s first “Dry January” campaign which resulted in the highest DTC revenue to date (at that point).
- Launched “Recess Mood” on both Amazon and Gopuff, and developed marketing/media campaigns for both.
- Managed PR, Creative, and media agencies.
