As the brand director, I was the steward for all consumer and trade marketing materials and messaging.

I tasked myself and our team with projects like: revamping how our brand ambassadors and our trade materials speak about the liquid and the brand, to our first ever 360 brand campaign and even a product redesign. 

As the brand director I led creative, strategy, and sales as we all worked towards one simple goal: sell a lot of beer to the right people.

This work led to a rate of sale higher than industry standards for the category and a re-buy rate of 76.8% for on-premise accounts.