An ambassador, influencer and social program to expand Bud Light beyond the frat house and into a more credible places within culture.

Friends of Bud Light was one part cultural insights and reseaerch program and one part partnerships and experiences program that allowed Bud Light to authentically reach a more discerning audience of influencers/consumers.

The program organically attracted the attention of celebrities such as Kelly Slater, Chance the Rapper, Atiba Jefferson and Spencer Pratt.